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Graphic Design & Social Media @WIT

Graphic Design & Social Media @WIT

Designing social media content and graphics that drove an 80% increase in Instagram engagement for WIT McGill.

Role
Graphics & Social Media
Team Members
Team of 5
Project Length
July 2024 - Present
Tools
Canva, Instagram

What is Women In Tech McGill (WIT)?

Women in Tech McGill is a student-run organization at McGill University dedicated to supporting, empowering, and connecting women in technology. We provide opportunities to develop technical skills, build professional networks, and participate in a variety of community events.

My role: as a Media and Tech ambassador at WIT McGill, I worked on a team to design posts that contributed to a 80% increase in Instagram followers and higher event attendance. I also conceptualize and film video content to support marketing campaigns, while helping manage the club's Instagram by responding to inquiries and coordinating with other organizations. Additionally, I photograph major events, including networking sessions, panel discussions, and office tours.

WIT event photography

Mentorship program 2025

What I did: I designed the promotional post for our mentorship program, creating four variations to collect team feedback and refine the final direction.

Version 1 and elements I wanted to improve on:

  • The post should prioritize the key action (becoming a mentee) rather than a generic announcement about sign-ups, ensuring a clear and effective call to action.
  • Adjust the background colors to better align with our brand palette, creating stronger visual cohesion.

WIT mentorship post version 1

Version 2 and elements I wanted to improve on:

  • Using different font colors for the heading and subheading creates visual hierarchy, emphasizing the main message and improving readability.

WIT mentorship post version 2

Version 3 and elements I wanted to improve on:

  • The spacing between "A" and "MENTEE" feels visually awkward and should be adjusted to improve typographic balance and readability.
  • The design appears flat; introducing subtle depth in the background would add dimension and visual interest while staying on brand.

WIT mentorship post version 3

Final version

WIT mentorship post final version WIT mentorship post detail WIT mentorship post detail

Activity Night flyer 2024

My Goal: to create an Activities Night flyer to highlight WIT's initiatives and attract new members.

  • The headline font is not easily readable and should be replaced with a more accessible, legible typeface.
  • The body text font weight is too thin and should be increased to improve readability and accessibility.

WIT Activity Night flyer WIT Activity Night flyer WIT Activity Night flyer

  • Speed Networking 2025 (reels)
  • Networking panel w/ CN 2024
  • Mentorship program 2026 (reels)
  • McGill24 fundraising campaign 2025

Speed Networking 2025 Networking panel w/ CN 2024 McGill24 fundraising campaign 2025 Mentorship program 2026